BLACKROLL® Recovery Experience Day 2025
„It felt like being part of the team – not just a partner.“
Innsbruck. September 2025.
27 athletes, coaches, influencers, and experts. One brand. One shared mission: to rethink regeneration—and experience it.
The BLACKROLL® Recovery Experience Day was more than just an event. It was a community, a transfer of knowledge, and an honest encounter with the brand. Above all, it was proof that partnership at BLACKROLL® does not mean posting a product—it means growing together.
Friday: Energized, inspired, connected
It was clear from the moment we checked in: this wasn't just a gathering of names, but of people with vision. Everyone was welcomed by Marius Keckeisen, founder and CIO of BLACKROLL®, and Robert Kruschke, Head of Partnerships & Education.
Both made one thing clear: everyone here is part of our story.
The first highlight followed immediately at Base Five: sleep trackers from Dr. Lutz Graumann, who collected important data throughout the weekend—a long-term ECG for regeneration.
The subsequent training session with Christopher involved sweating, laughing, and activating – Sweat. Roll. Repeat.
A real sense of closeness developed during dinner together: during the round of introductions, it became clear just how diverse the community is – from trail runner Kimi Schreiber to Olympic snowboarder Ramona Hofmeister to Hyrox world champion Linda Meier.
This was followed by Chris Ebenbichler's moving talk on crisis management: regeneration is more than just physical recovery – it starts in the mind.
„Wenn alles zerbricht – was bleibt von dir?“
– Chris Ebenbichler
Saturday: Sunrise, sleep, and superpowers
Even before breakfast, there was an absolute highlight: rooftop yoga with Stefan at Kaufhaus Tyrol.
With a view of the Alps and the rising sun, we consciously breathed, stretched, and let go.
Back at the hotel, breakfast was followed by an in-depth lecture by Dr. Lutz Graumann on sleep analysis. New products were also presented, including upgrades to the BLACKROLL® app, which now allows users to track their rolling. Kathrin Messer then led a power nap & box breathing session—small routines with a big impact.
In the afternoon, the content was divided into two tracks:
Community brainstorming with Robert: How can athletes help shape the brand?
Product presentation with Marius: New tools, smarter recovery, visions for the future.
Then it was time for one last training session – all out.
During this time, not only were countless content snippets created, but also genuine brand moments that touched the heart.
Sunday: A farewell with impact
Before heading back home, there was a photo shoot, interviews, and feedback on the agenda. One quote from Leni Runner (Ingalena Schömburg-Heuck) particularly stuck with us:
“It feels like we can really contribute to the brand and be seen as partners. It's like being an employee of BLACKROLL®.”
Words like these are more than praise for us. They are a commitment. Because we believe that brands are created where genuine encounters are possible.
Goodies that last
Each participant received a customized BLACKROLL® Recovery Kit containing:
- RECOVERY PILLOW
- RECOVERY BLANKET
- AEVOUR x BLACKROLL Travel Bag
- Personal card with name label & message
Conclusion: From touchpoint to turning point
The BLACKROLL® Recovery Experience Day 2025 was not a campaign format—it was a movement.
A movement toward genuine regeneration, genuine community, and genuine partnerships on equal terms.
We say thank you. For energy, feedback, inspiration. And we look forward to everything that comes of it.
